Posts tagged ‘mascot’

October 5, 2010

Pillsbury Doughboy VOD goes MIA

by Isadora

I am partial to baked goods and to any brand that has a very cute mascot. When I saw the Pillsbury Doughboy on my TV screen earlier this year, with on-demand programming, it was an OMG moment. How exciting was that! The content was pretty good, with easy navigation and some tasty-looking recipes. Since then, I haven’t seen this type of initiative being implemented by any other company (at least in my area). I wonder how did that worked for the brand.